Step by Step is a child-centered education program that serves families with children from birth through age ten. It was founded by George Soros and The Open Society Institute.
The organization needed a comprehensive sales package to present to education officials in countries interested in the program. Our concept was to make a friendly package with shapes and colors familiar to children but made a bit more sophisticated for adults. The triangle, square and rhomboid shapes were 'inflated' and colors were adjusted to be slightly off the primary scheme. Ellsworth Kelly was an inspiration for these layouts.